Flat pack furniture manufacturer
Consumer-goods manufacturers
The £40 million client company, Eurospace, had suffered four years of loss on a £40 million turnover. A major review of its market and its operation revealed that it had attempted to move away from its core market and its core strengths to remain competitive. As a result key customers began to move away as it increasingly failed to deliver.
By identifying its position in the market based upon its key capabilities it re-established its identity and launched its own brand. Instead of following, it began to take a lead in product development in the sector, restoring confidence in key client relationships and developing new ones in a structured approach through the new company brand, launched at a major international trade fair.
An export strategy that could withstand the fluctuations of exchange rates was implemented through clear targeting in Europe and the USA. The profile of the company improved and respect within the industry returned after a period of serious questions over its viability as a going concern. Relationships with customers developed on a firmer footing with long term contracts and plans in place with international retailers.
This was achieved through a better understanding of the company’s strengths and the market and a development of key relationships with customers and suppliers and which lead to profitable development of the business.